THE MORNING SKOOP RADIO BLOG

Are you supporting your morning show partners the way you should?  I’ve had a few co-hosts in my life where they didn’t support me the way they should have.  What do I mean by this?  They didn’t show interest in things I said on the air.  They didn’t laugh much.  There’s nothing worse than a co-host who doesn’t laugh at the funny things on the show.  This happens a lot.  I hear morning shows all the time where one of the personalities says something really funny, and the co-host doesn’t laugh at all.  You have to support your co-host.  Remember, perception is reality.  Can you imagine what “The Tonight Show with Johnny Carson” would have been like if Ed McMahon didn’t laugh at anything Johnny said?  Why do some morning co-hosts not laugh or support the other members of their show?  Maybe it’s because they’re competing with that person to be the funniest on the show.  Working with your co-hosts is not a competition.  You are not out to get him or her; you’re out to get the competition.  When you don’t support the members of your morning show, listeners will pick up on it.  You don’t want that to happen.  You may have issues with your co-hosts, but when you’re on the air, you can’t let that show.  Your listeners don’t care if you have a personality conflict with a co-host.  They want to be entertained.  Deal with your issues off the air, after your show. 

Steven Dee – The Morning Skoop

This is the official blog of The Morning Skoop.  Check back often for radio-related posts.  We’ll be posting show prep ideas, radio-related articles, etc.

Do you line out your show before the show starts?  I don’t care how long you’ve been in the business – you need a roadmap for your entire show.  The roadmap is a basic outline of what will happen on your show.  Of course, the direction of your show will change from time to time.  That’s okay.  As long as you know what you’ll be doing on your show, you’ll be in good shape.  Don’t wing it.  Click on the following link for a Morning Skoop daily roadmap page.  Print copies of this and use it on your show every dasy.  http://www.themorningskoop.com/morningskooproadmap.pdf.

Here’s a great bit for your show.  The bit is called “Call Us for the Punchline.”  Tell an off-color joke on the air, but don’t reveal the punchline.  Tell your listeners they have to call you for the punchline.  When listeners call in, put them on the air and tell the joke.  After telling the joke, tell them the punchline off the air.  As soon as they start laughing, bring up the volume on the phone.  Your listeners will hear nothing but laughter.  This will cause more listeners to call in for the punchline.  I did this on the air once and we took phone calls for two hours – people wanting to hear the punchline.

Here’s a great joke for “Call Us for the Punchline.” 

What’s the similarity between women and Kentucky Fried Chicken?  When you’re done with the breasts and thighs, all you have left is a greasy box to put your bone in.

Remember, don’t tell the punchline on the air.  If kids call in, don’t tell them the punchline.  This is for adults only.  Why is this entertaining to listeners?  They’ll get a kick out of hearing the person on the phone laughing, causing them to call in for the punchline.

It’s shocking how many morning shows don’t subscribe to prep services.  Why is this?  Well, this is an ego-driven business.  I think a lot of morning personalities think their show is great just the way it is.  I can’t tell you how many radio shows I’ve listened to where the morning personalities just talk about “stuff.”  They think listeners are enthralled with every word that comes out of their mouth.  I hate to break it to you, but they’re not.  They want to be entertained.  It’s your job to entertain them – every single day.  When you get complacent with what you’re doing, your competition is going to get aggressive and kick your butt.  You need great content – prep and audio.  If you’re doing a show and audio clips aren’t a big part of it, your show is suffering.  I’ve talked to many personalities who say they don’t air audio clips (produced comedy clips, show openers/closers, etc.).  Radio is audio.  These people need a reality check.  Think about this: If you watched the news on TV and they didn’t air news footage video, you would tune into a news broadcast that did.  News would be boring without video footage.  Your show is boring without audio clips.  The Morning Skoop provides tons of audio.  Request a free trial of The Morning Skoop today and watch your show climb to a new level.